- Use & contents
- Placement, intended contents, access, carrying and environment.
- Material direction
- Cotton rope, fabric, natural fibre or an appropriate mixed-material route.
- Size & form
- External and useful dimensions, shape, opening, base and set relationships.
- Construction
- Wall support, reinforcement, seams or joins, rim, handles, liner and closure.
- Colour & detail
- Colour direction, contrast, pattern, trim and acceptable appearance range.
- Brand presentation
- Label, hangtag, insert, barcode, set identification and consumer packaging.
- Pack-out
- Single or nested format, folding approach where suitable, shape protection and carton plan.