CUSTOM PRODUCT DEVELOPMENT · B2B
AUROLRA supports custom table linens, natural-fibre homeware and storage products—from an existing reference or buyer brief through material decisions, sampling, private-label presentation and order coordination.
MORE THAN A LIST OF OPTIONS
A colour, print or label can be visible, but it is only one part of the decision. Dimensions, construction, intended use, quantity, sales channel, packing and timing can all change what is practical.
AUROLRA helps organise these decisions into a product brief, then coordinates the suitable development and supply route with relevant manufacturing partners. The exact scope is confirmed for each enquiry.
CHOOSE THE RIGHT STARTING POINT
The route can be adjusted as the brief becomes clearer; it does not need to be complete on day one.
01 · ADAPT
Use a suitable existing construction or product reference as the starting point, then review the changes needed for size, colour, material, details, branding or packaging.
02 · DEVELOP
Share the intended product, specifications, authorised reference images, artwork or a physical sample. We identify the decisions and unknowns that must be resolved before quotation and sampling.
03 · COORDINATE
Coordinate related products through a shared colour, material or visual story while defining each item's construction, packaging and commercial requirements separately.
These terms are used differently across markets. AUROLRA confirms the actual project scope in writing—who supplies the design, what is adapted, which approvals are required and what is included in the quotation—rather than relying on the label alone.
PRODUCT FAMILIES
Each category has different material and construction decisions. The collection direction may be shared, but the specification must remain product-specific.
01
Review size, drop, fabric, weight, colour, print, embroidery, edge construction, care, set configuration and presentation.
02
Define form, dimensions, weave or assembly, edging, handles, acceptable natural variation, intended use, labelling and packing.
03
Plan around intended contents, footprint, opening, structure, base, handles, liner, closure, form recovery and pack-out.
BUILD THE SPECIFICATION
Not every field needs to be fixed at the start. Priorities should be visible, so alternatives can be evaluated without losing the purpose of the product.
MAKE TRADE-OFFS VISIBLE
Some requests affect each other. A material change may alter drape, structure, colour response, packing or cost. A packaging concept may require a different unit configuration or quantity. These relationships should be reviewed early.
Essential to function, brand or market acceptance.
Important, but alternatives can be evaluated.
AUROLRA may propose a suitable route for comparison.
FROM ENQUIRY TO ORDER
The number of revisions and approvals depends on the product and brief, but the project should always move against confirmed information.
Product, use, market, quantity, destination, timing and available references.
Separate fixed requirements, preferences, unknowns and questions requiring review.
Compare suitable material, construction, decoration, branding and packing directions.
Align the quoted specification, quantity, sample route, commercial basis and target timing.
Prepare the required artwork, colour, material, product or packaging references for review.
Record the accepted sample, specification, tolerances, labels, packing and remaining conditions.
Manage production, agreed review points, packing, documents and shipment preparation.
SAMPLE DEVELOPMENT
A sample is most useful when the review comments are tied to a written specification. Photographs help communication, but they may not fully show scale, hand feel, construction, colour or product behaviour.
Measurement points and agreed tolerances.
Materials, components, edges, joins and functional details.
Colour reference, print, texture and acceptable variation.
Artwork, label content, position, barcode and care information.
Unit presentation, protection, set assembly and carton details.
Any condition not yet approved or still subject to confirmation.
Sample availability, charges, timing, revision scope and shipping are confirmed for the selected product and development route before work begins.
PRIVATE LABEL & PACKAGING
Branding and packaging should fit the item, sales channel, destination and packing route. Available materials, formats, minimums and artwork requirements are reviewed with the actual project.
Woven or printed labels, patches, embroidery or another suitable brand application.
Hangtags, care content, barcodes, stickers, inserts and required product information.
Bands, bags, boxes or another appropriate format, subject to the product and channel.
Item grouping, colour or size identification, inner packing, outer cartons and shipping marks.
FROM APPROVAL TO REVIEW
Review points are selected for the actual material, construction, intended use and order—not copied from a generic checklist. They may include dimensions, construction, appearance, function, labelling, quantity and packing condition.
PREPARE YOUR ENQUIRY
Share what is known and label what is still open. Reference images are useful when accompanied by notes about what you want to keep or change.
What the product is, who it is for and where it will be used or sold.
Known dimensions, materials, construction, colour, artwork and functional details.
Authorised images, sketches, artwork, specification sheets or an available sample.
Estimated units, SKU count, colour or size split and whether products form a set.
Logo application, labels, barcodes, inserts, unit packaging and carton requirements.
Destination, sales channel and any buyer- or market-specific requirements to evaluate.
Target price position or priorities, so appropriate routes can be compared.
Target approval, launch or delivery timing and any immovable milestone.
Customers are responsible for ensuring they have the necessary rights to any artwork, logo, brand name, pattern, image, sample or other material supplied for development or production. A visual reference does not by itself authorise copying.
CUSTOM DEVELOPMENT FAQ
Exact feasibility, costs, minimums, sample terms and timing are confirmed for the selected product and enquiry.
AUROLRA supports buyer-led specifications as well as projects that adapt suitable existing product directions. Because OEM and ODM can mean different things to different buyers, the responsibilities, development work, approvals and included services are defined in the quotation or written project documents.
Depending on the product and route, options may include dimensions, shape, material, construction, colour, print, embroidery, functional details, labels, barcodes, inserts, sets and packaging. No option is assumed to apply to every product; feasibility is reviewed against the actual brief.
Yes, references can help explain the direction. Please state what should be retained or changed and only supply content you are authorised to use. Physical sample delivery should be agreed with the AUROLRA team before shipment.
Minimums depend on the product, material, custom process, colour or SKU split, packaging and manufacturing route. Share the estimated quantity early so suitable options can be evaluated rather than applying one generic minimum across all categories.
Timing varies with specification readiness, material availability, artwork, sample complexity, revision requirements, quantity, season and delivery plan. The applicable sample and production schedule is confirmed after the project scope has been reviewed.
These directions can be reviewed as part of the project. Available formats, materials, minimums, artwork requirements, costs and lead-time effects are confirmed before approval. The customer remains responsible for providing accurate authorised brand and barcode content.
A collection can share a visual or commercial direction across categories, but every item still needs its own feasible specification, quantity, sample route, review criteria and packing plan. Production or colour matching across different materials should not be assumed without evaluation.
Bulk production should proceed only after the applicable product specification, sample or reference, artwork, colour, branding, packaging, quantity and commercial terms have been approved in writing, with any remaining limitations clearly recorded.